SHOW REEL

Imaginar 09 showreel is a collection of work representing freelance / artists / studios / producers and directors who have worked on the moving digital content included.
Imaginar Ltd has been given permission by the freelance artists/studios/producers/directors to show this work on their behalf.

NIKE ID
While working with Arcana Digital Ltd as the senior producer I was responsible for winning and producing the Nike ID promo for the company.  I worked closely with the creative director at Nike US and the 3d team at Arcana Digital to help manage, organise and produce the promo. 

The 3d artists worked with live action DV footage combined with 3d animated models, motion capture and visual special effects which were finally composited together and then finally the 2d graphics were designed, animated and overlaid.

Client:                                    Nike U.S
Director:                               Andy Walker
Production Facility:            Arcana Digital Ltd
Producer:                             Richard Watkins

NIKE MOTION-LABS
While working with Arcana Digital Ltd as the senior producer I was responsible for winning and producing the Nike Motion Labs promo. This was the first project I worked on with Nike and I had the opportunity to work very closely with the creative director, being flown over to Nike’s head quarters in the U.S where we were required to help supervise the whole shoot consisting of motion capture, HD filming and revolutionary Kewazinga 360 degree video footage.  We designed a process to combine the different medias into one concise moving image presentation. 

The 3d artists started by creating a digital double of the freestyle basket ball player Louis Da Silva and we seamlessly integrated him into the live action video footage using a mixture of hand animation and motion capture data to re-create his dynamic movement. We finally composited the elements together and overlaid the 2d animated Bio mechanical graphic data.

Client:                                    Nike U.S
Director:                               Andy Walker
Production Facility:            Arcana Digital Ltd
Producer:                             Richard Watkins

PRO EVOLUTION SOCCER 6
While working with Candylab Ltd as the senior producer I was responsible for producing the ‘Konami Pro Evolution Soccer 6’ promo.  I worked closely with the client, the 3d team at Candylab and the French director Luc Janin to help manage organise and produce the promo. Additionally I also featured in the promo as one of the opposing footballers. 

We filmed the trick footballer Billy Wingrove in HD footage on a green screen.  After keying Billy out of the footage we were able to create simple 2d backgrounds and combined this footage with a fully moving and animated 3d body double of Billy performing some spectacular ball tricks where we used special effects and impossible camera angles to add to the dynamic of the video which we finally combined with slick 2d illustrated graphics created by Zeroh Design, which we animated and composited in post.

Client:                                    Front Room
Director:                               Luc Janin
Production Facility:            Candylab Ltd.
Producer:                             Richard Watkins

ROTASOL
Imaginar helped to brand, visualize and create all of the marketing material for this revolutionary new product before it had been manufactured. Our creative team took advantage of being able to combine the whole production under one roof and create a complete "cost effective" package for our client to go straight to market with.

Project:   Corporate identity / brochure / website / 3d visualization / DVD presentation.
Client:      Rotasol International