Artist - Imagineers

Nike Motion Lab: We worked directly with Nike U.S to help design and create this whole presentation. This required us to supervise the whole shoot consisting of motion capture, HD filming and revolutionary Kewazinga 360 degree video footage. The 3d artists started by creating a digital double of the freestyle basket ball player Louis Da Silva and we seamlessly integrated him into the live action video footage using a mixture of hand animation and motion capture data to re-create his dynamic movement. We finally composited the elements together and overlaid the 2d animated Bio mechanical graphic data.
Client: Nike U.S
Director: Andy Walker