2D Animation Production and Motion Graphics Production For Businesses, Brands And Agencies

We are a leading 2D animation and motion graphics production company providing high-quality design, 2D animation and motion graphics to businesses of all sizes. We can help your business by providing high-quality, engaging visuals that communicate your message clearly and effectively to your customers or clients. Our team of experienced 2D Animators and Motion Graphics Designers will work with you to create unique and impactful animations that meets your specific needs.

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Our 2D Animators, Motion Graphics Designers and Directors marry together traditional and digital 2D animation techniques to create emotive motion for Broadcast TV, web advertising, social media, film shorts, digital out of home displays (including large format media), exhibitions and POS. We have directed and produced world class 2D animations and motion graphics content for a range of global markets including TV commercials, Visual Effects (VFX), Broadcast TV, Advertising, Entertainment and Attractions. Our team have extensive experience in creating engaging and compelling content working with the likes of Coke, Wrigley’s, Mars, Pernod Ricard, Puma, Cadbury and Sony. Below is a list of our  Design Services and examples of our work.

Motion Graphics Design and 2D Animation Production for TV Commercials and Advertising Videos

Motion Graphics and 2D Animated advertising videos are an incredibly powerful marketing tool – they can capture attention, communicate a message clearly and concisely, and leave a lasting impression. The benefits of using animated advertising videos include increased brand awareness, higher engagement rates, and more conversions. They can be used to promote a product, service, or brand, and are especially useful for complex concepts that might be difficult to communicate with static visuals. Having strengths in graphic and motion design, mixing both 2D and 3D styles then combining them with live action to create unique visual styles, we are always trying to push the boundaries of what is possible. Being obsessed with design, communication and motion really helps us to create world class commercials.

TV Commercials and Advertising Videos 2D Animation and Motion Graphics Examples

Play Video about Coke Zero Live Action Filming with Motion Graphics TV Commercial
Play Video about Fiat Siena Sticker Style 2D Animation

Fiat Siena Sticker Style Family 2D Advertising Animation

Play Video about Opposites Attack Motion Graphics TV Show Trailer

Opposites Attack TV Show Trailer

Play Video about Cadbury It’s time to Obey Your Mouth Motion Graphics Advertisement

2D Animated Characters and Cartoons

2D animation is the perfect way to bring your cartoons and characters to life! With its traditional hand-drawn look, 2D animation has a timeless quality that can appeal to viewers of all ages. Plus, it’s a great way to create engaging and entertaining content for social media, websites, and more. Whether you’re looking for a 2D animation video or 2D character animation, we can help. Our talented 2D animators will transform your script into a visually stunning and engaging piece of content that engages and entertains your audience. Having worked on a number of traditional and 2D hand animated projects over the years we have developed a real passion for working in this style, whether it’s content aimed at children’s education or a super slick stylised broadcast TV advert we welcome any opportunity to let our super talented 2D animators and directors breathe life into a project idea.

2D Animated Characters and Cartoons Examples

Play Video about Star Darlings 2D Animated Cartoon TV Series

Star Darlings 2D Animated Cartoon TV Series

Play Video about Alphablocks 2D Animated intro for CBeebies TV Series

Alphablocks 2D Animated Cartoon Intro Animation for CBeebies TV Series

Play Video about 2D Rock Star Animation

2D Rock Star Animation

Play Video about Actimel 2D Advertising Animation

Actimel 2D Advertising Animation

Animatics

Animatics are a powerful tool for creating high-impact, dynamic visuals. By starting with a storyboard and adding animation or motion graphics, you can bring your ideas to life, communicate your message more effectively. They are also key in communicating your brand’s story. Animatics help you see how your final animation will look and feel, and make sure all the elements work together seamlessly before investing time and money into the project. Should you wish to create an animatic our animators and motion graphics designers can create or edit together your audio and image frames using video editing or VFX software which we then export as a Quicklime movie or mpeg for you to review. We can also produce a fully animated previz service to establish the overall length and content of the project. Some of the storyboard styles we work in are: black and white pencil sketches, loose line, blue line, out line, magic marker, cartoon, full coloured frames, 3d, tablet, Wacom style painting.

Animatics Examples

Play Video about Nestle Shreddies Animatic For TV Commercial

Nestle Shreddies Animatic For TV Commercial

Play Video about Herbal Essences Wind Power Animatic For TV Commercial

Herbal Essences Animatic For TV Commercial

Play Video about Compare The Market Animatic for TV Commercial

Compare The Market Animatic for TV Commercial

Play Video about Nescafe Gold Blend Animatic For TV Commercial

Nescafe Gold Blend Animatic For TV Commercial

Boardomatics

Our motion graphics designers work together with our storyboard artists to create visual and compelling Boardomatics for your productions. Boardomatics are a great way of presenting a concept of a planned animation, film, TV commercial or advertising campaign to a client, without going to the expense of creating an animatic, and are often used in the initial stages of production or idealisation. They are usually made up of the artists storyboard frames and then put together in a sequence to help give the client an indication of the feel of the production and timings. Boardomatics will sometimes have some minimal animation but are mainly static visuals. Sound effects, voice overs and audio are often added to the Boardomatic to help visualise the concept further.

Boardomatics Examples

Play Video about Lucozade It's On Boardomatic For TV Commercial

2D Animation and Motion Graphics Production For Retail And Point Of Sale (POS)

With advertisers and retail brands facing the ever–increasing challenge to connect with their audiences, in a cluttered digital space, they need to look at more effective ways to connect their brand message to their customers. We have been working with many leading global brands to help them lift their content, extending its use, and helping to create bespoke premium quality animated digital tool kits for them to incorporate instore across every screen or media. Our Motion Graphics designers can use animation to bring your creative visions to life in any retail setting. By using animation and video, they can create an immersive experience that engages customers and drive sales. Motion graphics examples include signage, displays, and other marketing materials that grab attention and communicate key messages clearly. They can help bring your products to life and grab attention quickly. Plus, customers will appreciate the informative and interactive experience.

2D Animation and Motion Graphics Examples For Retail And Point Of Sale 

Play Video about Absolut Grapefruit Vodka Retail Point Of Sale Animation
Play Video about Martell Retail Point Of Sale Animation
Play Video about Johnnie Walker Retail Point Of Sale Animation

Johnnie Walker Retail Point Of Sale Animation

Play Video about Prada Olfactories advertising visualisation

Digital Out Of Home (DOOH) Motion Graphics Design

Looking for a way to engage customers and get your message across? Look no further than digital out of home (DOOH) advertising. DOOH is a powerful, yet flexible medium that can be used in a variety of settings. Now that’s impact! With digital out of home (DOOH) advertising, you can target specific locations and times of day to reach your audience. And because it’s digital, your ad can be updated quickly and easily, so you can always keep your message fresh. Huge format engaging and show stopping video content is what we make. Whether your production is playing on an ambient video wall in an office foyer or on large displays in public open spaces, it needs to be impressive and needs to be ‘BIG’, and is often used to amplify the essence of a space by creating a ‘sense of place’. Some of our 2d 2nimation and motion graphics examples include creating content for some of the most unusual platforms around the world from liquid running down the side of building in Times Square to surrounding duty free lounges in an underwater environment. If you’re looking for something extra special for an extra special location, then come and talk to our team of motion graphic designers, 2d illustrators and directors.

Digital Out Of Home (DOOH) Motion Graphics Examples

Large Custom Format Sense Of Place London River Thames Animation For Dufry Lounge

Play Video about Morning Sense of Place Motion Graphics Animation For Large Format Display
Play Video about Afternoon Sense of Place Motion Graphics Animation For Large Format Display

Large Custom Format Animation For Chivas Advertisement In Dufry Lounge

Digital Six Sheets

Looking to make a big impact with your next marketing campaign? Then you need digital six sheets! These high-impact displays are perfect for getting your message seen by potential customers. Plus, they’re easy to set up and take down, so you can keep your costs down. This innovative form of advertising is perfect for catching people’s attention and providing them with key information about your business, product, or service. Plus, our team of motion graphics designers can customize your ad to fit your specific needs. We can also take your existing print-based advertising into fully animated digital 6 sheets posters, maximising the use of your print assets and giving them a new animated lease of life extending the format across any screen or device.

Digital Six Sheets Examples

Play Video about Wrigleys Digital Six Sheets Motion Graphics

Wrigleys Extra Digital Six Sheets 

Play Video about Wrigleys Digital Six Sheets Motion Graphics

Wrigleys Digital Six Sheets

Play Video about Skittles Smoothies Digital Six Sheets Motion Graphics

Skittles Smoothies Digital Six Sheets 

2D Animation and Motion Graphics Production For Social Media Ads

Use 2D animation or motion graphics in your social media ads to stop scrollers in their tracks. With bold visuals and attention-grabbing animation, you can make your message impossible to ignore. Plus, they are proven to increase brand recall and purchase intent. Our Motion Graphics Designers and 2d Animators will work with you to understand your vision and craft animations that not only look amazing, but also deliver results. From custom animations to dynamic typography, we’ll work with you to create something truly unique that speaks to your brand. The content needs to connect quickly and be worth sharing, this new era of social marketing is always looking for something innovative and eye catching. We have been building cross platform content for some of the leading global brands like Coke, Wrigley’s, Mars, Cocio and Pernod Ricard who have trusted us to communicate their sales messages.

2D Animation and Motion Graphics For Social Media Ads

Play Video about La Perla Instagram Ad Motion Graphics Animation

La Perla Instagram Ad

Play Video about Loreal Social Media Motion Graphics Ad

Loreal Social Media  Ad

Play Video about Cocio Motion Graphics Social Media Advert
Play Video about Skittles Motion Graphics Social Media Advert

Video Game 2D Animation and Motion graphics

Video game animation is all about creating the trailers that hype up players for an upcoming release. Game developers want to create a visually stunning and emotionally impactful trailer that will get gamers pumped for their game. This is no easy task, as it requires careful planning and execution to create a trailer that will have the desired effect on viewers. The first step in creating a great animation is to come up with a concept that will capture the essence of the game. The team must then storyboard the trailer, which involves planning out each scene and what actions will take place. Once the storyboard is complete, it’s time to start animating. This is where the real work begins, as each scene must be brought to life with fluid motion and detailed graphics. Once the trailer is complete, it’s time to share it with the world. Our 2D Animators and Motion Graphics Designers can create your animation in any format that you like so you can display it as a TV Commercial, Web Ad or Social Media Ad, the choice is yours.

Video Game 2D Animation and Motion Graphics

Play Video about Pro Evolution Soccer Motion Graphics Video Game Trailer
Play Video about Worms 2D Animated Video Game Trailer

Worms 2D Animated Video Game Trailer

Play Video about Little Big Planet Motion Graphics Video Game Trailer

Little Big Planet Video Game Trailer

Play Video about Sony Drive Club Motion Graphics 2D Animated Advertisement

2D Product Animations and Motion Graphics Videos

Product animations are a great way to add interest and engagement to your product. By adding movement, you can add another layer of information and meaning to your product. Product animations can help explain complicated concepts, highlight key features, or simply add an aesthetic touch. They can be used to enhance your product’s look and feel. Our team of Motion Graphics designers and 2D Animators can create custom animations that will make your product stand out. Whether you’re looking for something subtle or something eye-catching, we can help you achieve your vision. Product animations can be used in a number of ways. If you are looking to present your product at an event, such as a tradeshow or conference, an animated video is a great way to wow attendees and keep them engaged. Product animations can also be used in a marketing campaign to show off the key features of your product. If you are launching a new product, an animation video is a great way to bring it to life.

2D Product Animations and Motion Graphics Videos Examples

Play Video about Dewars Motion Graphics Product Video
Play Video about Elderflower Collins Motion Graphics Product Video

Elderflower Collins Animated Product Video

Play Video about Pucko Animated Product Video
Play Video about Prada Candy Motion Graphics Retail Point Of Sale Animation

Prada Candy Animated Product Video

2D Animated and Motion Graphics Explainer Videos

Explainer videos are an essential tool for any business looking to better communicate their message and engage their audience. Our explainer videos are creative, informative, and effective, and can help your business to achieve its communication goals. 2D Animation and motion graphics has become an integral part of Marketing and PR allowing you to say so much more in new and innovative ways that allows you to reach across a wider variety of media platforms, allowing brands to connect in more effective ways with well-crafted, emotional, and often humorous content whether it be branded films or B2B marketing content or explainer type videos.

2D Animated and Motion Graphics Explainer Videos Examples

Play Video about EMC2 Fourth Wave 2D Animated Motion Graphics Explainer Video

EMC2 Fourth Wave 2D Animated  Explainer Video

Play Video about WWF Motion Graphics Explainer Video

WWF 2D Animated Explainer Video

2D Animated and Motion Graphics Promotional and Marketing Videos

If you are looking to take your business to the next level? Promotional and marketing videos are a great way to do that. They can help you reach a wider audience and promote your brand or product in a creative and engaging way. Video is a powerful marketing tool that can promote your products or services and increase sales. Motion graphics and 2D animation can help you create promotional and marketing videos that are eye-catching and informative. You can grab attention, convey information, and leave a lasting impression. From Corporate Videos to Services or Product Videos our 2D Animators and Motion Graphics Designers are on hand to help visualise your ideas.

2D Animated and Motion Graphics Promotional and Marketing Videos Examples

Play Video about Fimer Solar Institutional Video With Motion Graphics

Fimer Solar Institutional Video

Play Video about Vital Corporate Video with Motion Graphics

Vital Corporate Video

Animated Logo Motion Graphics Design

A good logo is essential for any business. It’s the first thing customers will see, and it needs to make a strong impression. A well-designed, animated logo can help your business stand out from the competition. Our Motion Graphics Production: Animated Logo service will create a custom, professional-looking logo animation that will give your business an edge. Whatever you want to achieve, our motion graphics designers can create a compelling animation that will give your logo an extra connection with your customers and client. Whether you need a completely original animation, or just want to update an existing logo, we can help. Our talented creative team will work with you to understand your business and what you want to achieve. They’ll then create a stunning animated logo that will really stand out from the crowd.

Animated Logo Motion Graphics Examples

Play Video about Dufry Animated Logo Motion Graphics Design

Dufry 2D Animated Logo Design

Storytelling with Motion Graphics and 2D Animations

Storytelling with motion graphics and 2D illustration is an incredibly powerful way to engage your audience and get your story or message across in a creative and engaging way. With our skills and experience, we can help you craft a story that will, resonate with your viewers on an emotional level, capturing their attention and leaving a lasting impression. Whether it’s fictional or factual, entertaining or educating our 2D animators and motion graphics designers have experience of creating animations for all types of genre.

Storytelling with Motion Graphics and 2D Animations Examples

Play Video about Little Dead Riding Hood 2D Animated Story

Little Dead Riding Hood 2D Animated Story

Play Video about The Story of the Jews Motion Graphics 2D Animation

The Story of the Jews 2D Animation

Broadcast Motion Graphics Production and Design

Broadcast motion graphics are the perfect way to add excitement and visual interest to your television show. Our talented team of motion graphics designers can create custom graphics that will make your show look its best. Whether you need a new title sequence or simply want to spruce up your existing graphics, we can help. Our team of motion graphic designers will work with you to create custom graphic solutions that perfectly reflect your brand.

Broadcast Motion Graphics Production and Design Examples

Play Video about Real-Time Motion Graphics Displayed Live On Air

Real-Time Graphics Displayed Live On Air

Play Video about Virtual Motion Graphics of Danish Elections Used Live On Air

Virtual Graphics of Danish Elections Used Live On Air

2D Animated and Motion Graphics Training Videos

We can help your training videos make an impact using motion graphics production and 2d animation production. Engage your viewers and communicate your message more effectively with stunning visuals that grab attention and deliver results. If you’re looking for a creative and engaging way to train your clients, customers or staff then these videos can make learning fun and interactive, while still providing all the information you need to get ahead. Our 2D Animators and Motion Graphics Designers can help you develop your concept and advise you on different aspects of your production, to ensure your final video ticks all the boxes.

2D Animated and Motion Graphics Training Videos Examples

Play Video about Proxymity 2D Animated Training Video

Proxymity 2D Animated Training Video

Educational Motion Graphics Production and Design

If you’re looking for a way to improve your educational videos, consider adding motion graphics. They can help add interest and engagement to your videos, and can be used to explain complex concepts in a more visually appealing way. Best of all, they are relatively easy and inexpensive to produce, so they can be a great way to add some extra polish to your videos without breaking the bank. Our Motion Graphics Designers have worked with Universities, Colleges and Schools to produce educational and promotional videos.

Educational Motion Graphics Production and Design Examples

Play Video about 2D Animation For University

2D Animation Production For University

Play Video about University Motion Graphics Video

2D Animation Production for University Platform

2D Animation Production and 2D Motion Graphics Production FAQ's

What are Motion Graphics?

Motion graphics combine various graphic elements to create a visually appealing and dynamic video. Motion graphics can be used for a variety of purposes, from advertising and marketing to educational and informational videos.
Some of the most popular techniques used in motion graphics include animation, typography, and videography. By combining these elements, motion graphics artists can create stunning videos that grab attention and communicate messages effectively.
Motion Graphics are often used to create title sequences, interstitials, and commercials and can be created using a variety of software programs such as Adobe After Effects, Moho Pro and Blender.

What is 2D Animation?

2D Animation is the process of creating moving images by bringing static drawings or objects to life on a screen. Animators use a variety of software programs to create their work, often starting with hand-drawn images that are scanned into the computer and then manipulated using vector-based software programs like Adobe Animate and Toon Boom Harmony.
While 3D animation has become increasingly popular in recent years, there is still a strong demand for 2D animation, especially for television cartoons and web-based content. Many animators specialize in one particular type of animation, such as character animation or stop motion.
2D animation has been around for centuries, dating back to early forms of shadow puppetry. In recent years, 2D animation has seen a resurgence in popularity, thanks to advances in technology that have made it easier than ever to create high-quality animations.

What is the difference between 2D Animation and Motion Graphics?

2D animation is the process of creating animated images on a two-dimensional plane, while motion graphics are animations created to look like they are moving on a two-dimensional plane. The main difference between the two is that 2D animation is created by hand-drawing or digitalizing each frame of the animation, while motion graphics are computer-generated. Additionally, 2D animation often has a more traditional cartoon look, while motion graphics can be more experimental and avant-garde.

What are the different types of Motion Graphics Production?

The 10 primary types of Motion Graphics Production are:

 

  1. Kinetic Typography is a form of animation that uses moving text to convey a message or tell a story. It is often used in film and video productions, as well as in advertising and online videos. Kinetic typography can be used to add visual interest to a production, or to emphasize certain words or phrases. It can also be used to create a sense of movement, or to add humour or drama to a scene.
  2. Data visualization - By combining data with motion graphics, it is possible to create visualizations that are both informative and visually appealing.

    Motion graphics can be used to highlight trends or patterns in the data, or to show relationships between different data sets. When used effectively, motion graphics can help viewers understand complex data quickly and easily.

  3. Character Animation involves the creation of digital characters that are designed to move onscreen. This type of animation is often used in advertising and marketing campaigns, as well as in video games and movies. To create a motion graphics character animation, artists first create the character’s design, which includes the character’s appearance, personality, and movements. Then, using a computer program, the character s actions are matched to the sound track. The process is similar to creating a puppet show in which actors control marionettes by pulling strings. In motion graphics animation, however, artists use computers to create and manipulate design elements rather than physical objects.
  4. Title Sequences are a series of animated graphic elements that are displayed in order to introduce a television program, film, or video game. The title sequence usually includes the show's title and credits, and often features other graphic elements such as logos, images, and footage from the show. 

    The purpose of a motion graphics title sequence is to set the tone and mood of the show, and to introduce the viewer to the show's characters, setting, and premise.

  5. Lower Thirds are a type of motion graphic that is typically used to identify someone on screen, usually through the use of text. The text is usually placed in the lower third of the frame, hence the name. Lower thirds can be used for a variety of purposes, such as identifying a speaker in a documentary or providing additional information about a character in a film. In recent years, lower thirds have become increasingly popular as a way to add visual interest and excitement to otherwise static images.
  6. Transitions are elements added to a video in order to create a sense of movement or change. Transitions can be used to indicate a passage of time, a change in location, or a change in perspective. They can also be used to emphasize a certain element in the video or to create a more visually interesting video. There are two types of transitions used to create a sense of movement. There are many types of motion graphics transitions, each with its own unique purpose. Some of the most common types are cuts, wipes, and dissolves and can be created using software such as adobe after effects.
  7. Animated Logos use animation and graphics to create a moving image. This type of logo is often used for brands that want to create a more modern and dynamic look. Motion graphics logos can be created using a variety of different software programs, such as Adobe After Effects or Apple Motion.
  8. Image Animation is the process of creating moving images through the use of computer-generated graphics. This can be done through a variety of methods, such as frame-by-frame animation, interpolated rotoscoping, and more. The end result is an animated image that can be used for a variety of purposes, such as commercials, movies, video games, and more.
  9. Motion Graphics Backgrounds are digital animations that are often used to create visual effects for websites, video games, and movies. They can be created using various software programs, such as Adobe After Effects, Blender, and Cinema 4D. Motion graphics backgrounds can include simple geometric shapes and patterns, or more complex 3D animations. They can add visual interest and depth to a video, and can be used to create a specific mood or atmosphere.
  10. Compositing In motion graphics is where various graphic elements are combined into a single image. This can be done through the use of software, such as Adobe After Effects, which allows for the creation of complex visual effects. By combining different elements, such as text, images, and video, motion graphics compositors can create unique and engaging visuals.

 

What are the different types of 2D Animation Production

The 10 most common types of 2D Animation Production are:

 

  1. Traditional Animation/Cel Animation is a type of hand-drawn animation in which each frame is drawn on a separate sheet of transparent celluloid. The first step in creating a cel animation is to create the storyboard, which is a series of sketches that show the sequence of the action. Next, the animator creates the keyframes, which are the important frames that define the action and the character's poses. These keyframes are then drawn on cels and placed over a background image. The traditional cel animation process was replaced by a digital process in the 1990s. In this new process, the animator draws his characters and action on a computer instead of drawing them on cels.
  2. Stop-Motion Animation is a technique used to create an illusion of movement by displaying a series of static images in quick succession. The effect is created by photographing objects in a variety of positions and then stringing the images together to create the appearance of movement.
    This technique has been used for centuries to create a variety of effects, ranging from simple optical illusions to more complex animations.
  3. Hand-Drawn Animation is a traditional form of animation that involves drawing each frame by hand. This type of animation is often considered to be more labour-intensive and time-consuming than other methods, such as computer-generated animation. However, hand-drawn animation can produce results that are more expressive and unique than those produced by other methods.
  4. Digital 2D Animation is the process of creating animated images and graphics using two-dimensional computerized graphic tools. This type of animation is often used to create video games, movies, and television shows. The process of digital 2D animation typically involves creating individual images or frames, which are then strung together to create a sequence. This sequence can be played back at various speeds to create the illusion of movement.
  5. Vector-Based Animation is a type of computer animation that uses vector graphics to represent the images in the animation. Vector graphics are images that are created using mathematical equations to define the lines and shapes. This means that they can be resized without losing any quality. This makes vector-based animation well suited for creating animations that need to be resized, such as those for web or mobile devices.
  6. Flash Animation is a type of animation that uses vector and raster graphics. Vector graphics are created using points, lines, and curves, while raster graphics are made up of pixels. Flash animations can be created using either method, but most animators prefer to use vector graphics because they result in a smoother animation.
  7. Cutout Animation is a form of stop-motion animation in which flat characters, props and backgrounds are created and moved on a flat surface. The animator creates a series of images, each slightly different from the one before, which when played in succession create the illusion of movement.
  8. Claymation is a technique that uses clay figures to create stop-motion animation. The figures are carefully sculpted and then photographed frame by frame. This creates the illusion of movement when the finished film is played back.
    Claymation is a versatile technique that can be used to create a wide range of animation styles, from whimsical and humorous to dark and sinister. It is often used for commercials, music videos, and short films.
  9. Ink and Paint Animation is a traditional form of animation where each frame is hand-drawn and then painted. This type of animation is often associated with older, classic cartoons. Ink and paint animation can be time-consuming and labour-intensive, but it can also create a unique look and feel that is different from other types of animation.
  10. Rotoscoping is a process in which an animator traces over live-action footage frame by frame to create a realistic animation. The animator often uses a lightbox to help them see the live-action footage clearly while they trace it. Rotoscoping can be used to create both traditional hand-drawn animations and computer-generated animations

What is Motion Graphics Production used for?

Here are 10 of the most popular uses for Motion Graphics Production:

 

  1. Video Intro - A Motion Graphics Video Intro is a short video clip that is typically used to introduce a brand or company. The video usually contains some basic information about the company, such as its mission or values, and may also include some visuals. Motion Graphics are often used in these videos to add interest and make the information more engaging.
  2. Product Demo - A Motion Graphics Product Demo is a presentation of how a product or service can be used. It can be used to show potential customers what the product is capable of, or to educate users on how to use the product. A motion graphics product demo typically includes a voice-over narration, music, and sound effects, as well as various visual elements such as text, images, and video footage.
  3. Testimonial - A Motion Graphics Testimonial is a type of video that uses animation and graphics to tell a story or promote a product. These videos can be used to increase brand awareness, educate customers, or simply entertain viewers. Motion Graphics Testimonials are often used by businesses to showcase customer testimonials in an engaging and visually appealing way. This type of video can be an effective marketing tool, as it allows businesses to connect with their audience on a more personal level.
  4. Event Recap - A Motion Graphics Event Recap video is a type of video that uses graphics and animation to summarise and highlight the key points of an event. They are often used by businesses and organisations to communicate the key takeaways from a conference or seminar, and can be distributed online or through social media channels.
  5. How-To - A how-to video created with Motion Graphics is a video that uses animations to show how to do something. This can be used to explain a concept or process, or to show how to use a product. The addition of animated graphics, text and transitions helps to engage the user and help them understand how-to-do something in a more relatable way.
  6. Explainer - An Explainer Video is a type of video that is used to explain a complex concept or topic in a simple and easy to understand way. This type of video is often used by businesses and organizations to explain their products, services, or ideas in a short and concise manner. Motion Graphics are often used in explainer videos to help illustrate the points being made and to make the concepts being explained more visually appealing.
  7. Animated Infographic - Animated Infographics are a popular way to engage viewers and communicate information in a visually appealing way. Motion Graphics can add an extra layer of interest and visual interest to an infographic, making it more likely to capture and hold viewer attention. When used effectively, Animated Infographics can be a powerful tool for communicating complex information in a way that is both engaging and easy to understand.

  8. Brand Storytelling - When used for brand storytelling, Motion Graphics are a powerful tool that can help communicate messages and engage audiences. By using moving images and sound, motion graphics can tell stories in ways that static images and text cannot. Additionally, motion graphics can be used to create an emotional connection with viewers, which can ultimately lead to increased brand loyalty.
  9. News - Motion Graphics are becoming increasingly popular in the news industry as a way to add visual interest and intrigue to stories. Often used in conjunction with video, motion graphics can help to tell a story in a more engaging and dynamic way. When used correctly, they can add an extra layer of information and context that can help viewers to better understand the story.
  10. Advertising - Motion Graphics can be a great way to convey a message without being overly obvious. Unlike other forms of media, they allow brands to engage in storytelling, which can help them to resonate with consumers on an emotional level.

What is 2D Animation Production used for?

2D animation has a variety of uses that ranges from entertainment to education. Here are 8 of the most popular uses for 2D Animation:

 

  1. Movies and Television Shows - This is one of the most popular uses of 2D animation which dates back to the early days of Disney. It is a great way of telling a story, and children love animation as it captures their imagination. It is often used in feature length cartoon movies or children's cartoon series.
  2. Animated Explainer Videos - 2D Explainer Animations are a popular way to explain concepts and ideas in a more visually interesting way than traditional live-action video or still images. They often take the form of an animated lead character who will walk you through the animation and explain the benefits and uses of the product or service. They can also be used to explain a product by breaking it down in to elements and describing them with animated text and graphics.
  3. Education and Training Videos - 2D animation is often used to create educational and training videos, especially when a 3D video would be too expensive or time-consuming to produce. Like explainer videos they often have a lead character who walks the student through the training and also animation is sometimes used to supplement other media such as film.
  4. Animated Adverts - 2D Animation is widely used to create advertisements for products and services. These can comprise of simple visualizations of a product or something more fun and engaging which may involve dramatization like a bottle popping or characters interacting with the product.
  5. Video Games - 2D Animation is often used for video games. With more and more people playing games on their mobile 2D animation has a lot less of a strain on mobile capabilities than 3D animation, and is a popular choice with many game developers designing for mobile format. Games can range from strategy to shoot-em-ups.
  6. Interactive Video - Technology has enabled video to become more interactive over recent years and many influencers turn to 2D animation to make their videos more compelling.  It can add an extra layer of interaction to a video through funky pop ups or animated characters.
  7. Social Media - 2D Animation is a popular choice for social media ads as it is relatively quick and inexpensive to make. It is often used for short adverts around 10 seconds to 30 seconds that are designed to have an immediate impact when they pop up in a consumers feed. They often have a playful or humorous tone.
  8. DOOH - 2D Animation for Digital Out of Home (DOOH) is becoming increasingly popular. With more and more Out of Home digital displays appearing, such as digital billboards, digital displays on bus stops, and even digital displays on Taxi's advertisers often only have a limited time to capture their audiences attention, and a well thought out 2D animation is often a go to for many creatives.

     

Get in touch with your 2D Animation and Motion Graphics Specialist

In Conclusion, a good motion graphics design or 2D animation can take your business to the next level. It can help you better communicate your message, and make a lasting impression on your customers. Our 2d animators and motion graphics designers can help you achieve all of this and more. We will work with you to develop design concepts that work for you and your business. We can create designs that are visually appealing, informative, and highly effective in their ability to communicate information.

Our motion graphics designers and 2d animators have proven experience working with clients of all sizes across many industries. As you can see from above we can help you create almost anything from an animated logo to a product video, or anything in between. We work closely with our clients to understand their needs and goals so that we can create the best possible design for them.

Contact us today to learn more about our services and how we can help you grow your business, or, if you have an upcoming motion graphics or 2d animation project we would love to speak to you. You can complete the form below or contact us on 0207 042 9994

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