In this blog, we take you through 8 ways you can virtualise your products, services or experiences right now! Enabling you to extend your experiences, get online and reach a much wider audience from anywhere in the world, at any time, and for as long as you like. All of which can either run in parallel to any live in-person event you are running, or can be created as a stand-alone cloud hosted deployment.
1. EXTENDED VIRTUAL EXPERIENCES & HYBRID EVENTS
The first way you can virtualise your products, services or experiences is by creating an extended virtual experience. These are perfect for Corporate events, brand launches, product stories and virtual networking. Extended Virtual Experiences give you the opportunity to create bespoke digital spaces which can comprise of multiple environments with interactive elements including videos, graphics, 360 viewers, conferencing and live streaming.
Let your imagination run as wild as you like, as you create a bespoke virtual environment that is not restricted to any of the physical constraints that we may experience in the real world, such as location, weather, lighting or even the availability of the venue itself.
Extended virtual experiences also have the added benefit of enabling you to hold a global experience without impacting your brands carbon footprint.
At Imaginar all of our Extended Virtual Experiences also come supported by a backend CRM setup, cloud hosting and managed IT services covering security and server management, to ensure that our clients have an end-to-end solution to help virtualise their marketing.
More information on our Extended Virtual Experiences can be found here.
2. INTERACTIVE 3D RENDERED VIRTUAL TOURS
The second way you can virtualise your products, services or experiences is to create an interactive 3D rendered virtual tour. This is an ideal solution for existing or future planned developments or facilities in the residential and commercial sectors, as well as corporate tours, staff onboarding, exhibitions and museums.
Our interactive 3D rendered virtual tours enable your clients to explore computer generated scenes that can be created for any type of brief and also be combined with 360 photography and video. All from the comfort of their own web browser. The virtual tours give you the flexibility to provide additional features to allow the viewer to interact with and experience the content rather than just watch it. By including interactive elements to expand on certain features such as animation, videos, graphics, data, web frames or even live user content you can create additional value for both the brand and the user.
At Imaginar we also offer Cloud hosting support with all of our virtual tours.
For more information on Interactive 3D rendered virtual tours click here.
3. 3D INTERACTIVE APPLICATIONS
The third way you can virtualise your products, services or experiences is creating a 3D interactive application. Ideal for product and service explainers, service systems and product explorers.
3D Interactive Applications allow your users to explore your product or service as a fully immersive experience, enabling them to get that ‘in person’ feel from the comfort of their own home. The applications can be created to any design brief and are not dependent on travel, weather, light or location, meaning you can market your product exactly as you want to, without the need for extra shoots and lots of travel.
These bespoke applications use the latest technology to deliver tailored interactive content straight to your user from their browser. The applications are based on full 360 rotating scenes and use computer generated modelling, animation, programming and rendering in order to present your product or service as a fully immersive experience.
For more information on 3D Interactive Applications click here
4. REAL-TIME CONFIGURATORS
The fourth way you can virtualise your products, services or experiences is by creating a real-time configurator. Most popular for launching product ranges, cost configurators, product performance applications and design visualisation tools to be used in the enterprise, automotive and manufacturing sectors.
Real-Time configurators use cutting edge game engine technology to create any kind of bespoke interactive experience or configurator. These can include real time data capture, gamification and real time interactive 3d models and can be accessed directly from a wed browser.
For more information on Real-Time Configurators click here.
5. 360 VIRTUAL ENVIRONMENTS
The fifth way you can virtualise your products, services or experiences is by creating 360 virtual environments allowing you to control the environment you present your product or service in and let the user immerse themselves in and get a real feel for the environment and space, as well as allowing you to convey key information.
For this reason, we often see 360 virtual environments used for residential and commercial property developments and refurbishments as well as interior design, commercial offices and industrial facilities.
You can create any bespoke virtual environment, internal or external, real or fantasy, which can be viewed by your user in 360 via a web browser without the need for any additional equipment.
Furthermore, you can additionally support these deployments by having the ability to create high quality image renders for print and display as well as broadcast quality animation to be used in parallel to the online experience.
For more information on 360 Virtual Environments click here.
6. 360 VIRTUAL ANIMATIONS
The sixth way you can virtualise your products, services or experiences is with 360 Virtual Animations which are amazing storytelling experiences, guiding your user through, and immersing them in, your 360 presentations. Perfect for brand stories, product launches, recruitment and corporate presentations.
You can create any type of environment specifically for your product or service and overlay it with any type of animation that fits your brief, all of this when combined with spatial audio will ensure your user will be fully immersed in your unique experience.
For more information on 360 Virtual Animations click here.
7. IMMERSIVE EDUCATION & TRAINING
The seventh way you can virtualise your products, services or experiences is by creating an immersive education or training experience. Most popular for staff onboarding, distant learning, remote worker training and specialist pre training for dangerous occupations where training in a physical environment isn’t possible.
Immersive Education and Training Experiences enable you to facilitate training via an immersive online experience, which keeps your user engaged and mirrors real life experiences, whilst eliminating the need for travel.
Host your event or training in your own uniquely created online conference centre, university or even a football stadium, the possibilities are endless! With the ability to create your own environment(s), have multiple breakout rooms and interactive elements including videos, graphics, 360 viewers, conferencing and even live streaming. You can create a fun and engaging educational event, with a wider global reach all from the comfort of your own desk. And experience has shown that typically these online events tend to last longer, with higher engagement than their physical counterparts.
You can also create a virtual training experience that allows your user to learn directly how to use your systems or tools, all within an engaging immersive environment.
For more information on Immersive Education & Training click here.
8. IMMERSIVE RETAIL & ECOMMERCE EXPERIENCES
The eight way you can virtualise your products, services or experiences is by creating immersive retail and ecommerce experience.
With the world today becoming more and more reliant on virtual experiences and the high street seeing year on year declines, immersive retail and ecommerce experiences are becoming ever more popular. With many using these experiences for virtual pop-up shops, brand experiences and product launches.
Creating bespoke retail environments allows your customer to experience that ‘in-store’ feel with the added benefit of being immersed in engaging interactive content and functionality, including 360 product viewers, animated displays and virtual assistants. Not only this but a virtual retail environment also has a lot wider reach than a physical environment.
For more information on Immersive Retail & Ecommerce Experiences click here
STILL UNSURE WHAT THE BEST OPTION IS FOR YOU?
There are times when you just need that expert advice to help get your idea over the line. This is why we believe it’s hugely important to engage with the right creative and technical consultancy at the very start of your project. Not only will it help you save time, money and effort, it will also minimise your risk by allowing us to provide you with the right solution for your project from the start which can be delivered either by individuals or as part of a team of experts from their respective niches.
For impartial advice on how best to navigate the virtual worlds, that can give your marketing a boost, book a no obligation call with us today. Book here