Five Takeaways from CES 2020

Every year among the thousands upon thousands of unique and wonderful people and technology products that come and go through the aisles of the Las Vegas’ Consumer Electronics Show, there are a select handful of innovative products that emerge with real promise to develop and change the way people live. We here at Imaginar love new technology and how it can affect the creative world, to quote John Lasseter “The art challenges the technology, and the technology inspires the art.”. With that in mind we decided to check out the busy show floor of CES 2020 to give you our…Read More

Merry Christmas From Imaginar

On behalf of all the team at Imaginar we would like to wish all of our Clients, Friends and Followers a Very Merry Christmas and a Prosperous 2020. May all your Creative Aspirations Come True!Read More

May The Force Be With You This December

It’s at the top of many people’s Christmas lists this year and with good reason, Star Wars: The Rise of Skywalker is set to be a big hit in cinemas when it is released this month. As the third Star Wars movie to come from Disney, and the final main saga of the franchise, fans are expecting some more incredible action and hoping for some answers to the many questions left by the previous movies. The return of newer characters such as Rey (Daisy Ridley) and Finn (John Boyega) is likely to have new fans excited but for older fans…Read More

TARGUS Future Retail Product APP

Future Retail Augmented Reality Technology We were asked by our friends at Targus and our partners at Outform to come up with a new innovative solution using ‘future technologies’ to enable Targus to promote a range of their ‘City Light’ bags from this new range of products in a new exciting way. The Brief The aim of this project was to find a way to show a wider selection of products in a interesting new way, which would allow Targus to utilise a smaller physical footprint to exhibit from, as premium retail floor space is becoming more and more expense…Read More

Digital Out of Home (DOOH)

5 benefits of Digital Out of Home (DOOH) for Brands   With the UK Out of Home (OOH) industry being worth more than £1bn and the entire Digital Out of Home advertising market expected to continue to grow with a CAGR of 11% for the period 2019-2024, according to the latest report by the IMARC Group.  Richard Watkins, Imaginar’s CEO, gives his thoughts on the benefits of DOOH for Brands: 1    DOOH allows Brands to connect with consumers when they are offline moving around in addition to online targeting.  This provides you with a captive audience which cannot change…Read More