Cocio Extending Traditional CG Models Formats Into SPARK AR
We wanted to share with you a initial introduction on how to use SPARK AR by Facebook as part of your Digital media deployment.
We took the opportunity on a recent project that we created for Danish brand ‘Cocio’ to extend the original content deliverable of print and animation based media formats, to incorporate Facebooks innovative for interactive Social Media AR marketing, enabling brands to connect to their loyal followers in new and exciting ways.
Below you can see visual samples of how we create the base 3d models so our client can produce ‘Point of Sale’ 10k resolution imagery’, On-line animated video for Instagram and Real Time interactive 3d in the form of SPARK AR for both Facebook and Instagram to be used on mobile phones.
This project enables us to give you a glimpse into how we were required to create the clients product in CG and the various levels of model quality we needed to achieve to allow the original model to work across the 3 digital formats.
We worked in 3DS Max to created the 3d geometry and created the liquid splash using real flow which was then baked down as a mesh and then manipulated again by hand within the timeline editor of 3DS max, finally rendering the 10k images and animation out using Corona Renderer compositing the render passes back together in Adobe After Effects.
MASTER 3D POINT OF SALE BASE RENDER 10K RESOLUTION
FINAL POINT OF SALE PRINT CAMPAIGN
INSTAGRAM 10″ CG ANIMATED VIDEO
We used the exact same 3d model from the POS image part of the project which we had animated the 3d model file first to enable us to achieve the final shape of the splash and position of the bottle and lid where we extracted one single frame from the animation sequence to make the image whilst maintaining consistency when we created the animated version.
SPARK AR ( BY FACEBOOK/INSTAGRAM ) INTERACTIVE AR CAMPAIGN (MOBILE SCREEN GRAB)
We had to down grade the initial CG model to conform with SPARKS guidelines and visual restrictions, how ever the model then get s imported and the interactions are added so the model becomes a real time interactive 3d AR version where the most important part of this is not the visual look but the interaction and humour of the experience.
We will be following up on this post with a series of additional Blog posts where we will be discussing some of the our thoughts on the opportunities of making content for the new SPARK Format, best working practises when creating content across the 3 media formats and also covering some common misconceptions on how to create the 3d models.
So please feel free to subscribe or follow us for more information on our opinions on how to best create content for 2020.