With a handcrafted look that’s fresh and edgy, the digital mash up takes slices of imagery, pop culture and often a little humour and bakes them in the funky image oven. Characterised by the unique way that it combines digital techniques and ideas into an often bold, eclectic and thought provoking message.
‘Acclimatisation’ is a perfect example…it has a decoupage feel but is digitally constructed. It has nostalgia and humour but smacks you in the face with consumerism and reality.
The collage has successfully made the transition to digital. The digital mash up has its own artists, fans and market.