5 benefits of Digital Out of Home (DOOH) for Brands
With the UK Out of Home (OOH) industry being worth more than £1bn and the entire Digital Out of Home advertising market expected to continue to grow with a CAGR of 11% for the period 2019-2024, according to the latest report by the IMARC Group. Richard Watkins, Imaginar’s CEO, gives his thoughts on the benefits of DOOH for Brands:
1 DOOH allows Brands to connect with consumers when they are offline moving around in addition to online targeting. This provides you with a captive audience which cannot change the channel, skip the ad or use an ad blocker
2 With Data from our mobiles, smart watches and other wearable technology being captured in today’s world, the Digital Out of Home ads can be carefully targeted and highly relevant to those around them. With the data feedback loop this makes them more measurable than ever before and very valuable to your ad campaigns
3 As DOOH advertising is being reported to be fast taking over OOH advertising, the rise in programmatic DOOH is transitioning us from the traditional static content to more automated, dynamic and targeted experiences allowing you to better connect with your audience
4 DOOH allows us to create unmatchable high impact formats, that can be used on larger format screens, kiosks or displays. Creating eye catching and thought provoking content not only attracts attention from passers-by, but this content is often filmed and photographed by individuals and shared on various social media platforms further spreading its reach
5 New digital LED large format advertising screens allow us to create much larger advertising media formats, connecting larger communal spaces together to create truly immersive experiences that has never been able to exist before
Here are some of the recent DOOH advertising campaigns we have worked on at Imaginar. For more information please contact us.