ABB Food And Beverage CGI

The visuals were created in an optimum format of 10k resolution allowing the client to use them across a wide variety of printed media, web applications and large format media for exhibitions. For this project we were instructed to produce a variety of CGI visuals which involved designing bespoke industrial conveyors that would symbolise specific values at the heart of the clients marketing campaign and be transporting different food and beverage items. These values included; infinity, sustainability, reliability, connectivity, integrity and certainty.

For the 6 key visuals the conveyors were set within a production environment and included various machinery, equipment and operators.

The visuals were created in an optimum format of 10k resolution allowing the client to use them across a wide variety of printed media, web applications and large format media for exhibitions. 

The visuals were created in an optimum format of 10k resolution allowing the client to use them across a wide variety of printed media, web applications and large format media for exhibitions.

The project also extended to include additional visuals displaying a number of alternative food items on the conveyors and various angles of the scenes.

Finally we produced a short animation incorporating all of the 6 key visuals which was integrated into a marketing film. View animation here.

The campaign resulted in the Agency’s Client smashing targets and driving double digit growth across the business.