• Facebook
  • Pinterest
  • Twitter
  • Linkedin
imaginar logo
  • HOME
  • PORTFOLIO
  • SERVICES
    • 3D/CGI Animation
    • CGI Visuals
    • 2D Animation Production And Motion Graphics Production
    • Product Visualization Services
    • VR AR and Mixed Reality
    • Web Based Virtual Experiences
    • Storyboarding and Animatics Production
    • 360 Film Making
    • Creative Consultancy
  • ABOUT
  • CONTACT US
  • BLOG
  • JOIN THE TEAM
  • HOME
  • PORTFOLIO
  • SERVICES
    • 3D/CGI Animation
    • CGI Visuals
    • 2D Animation Production And Motion Graphics Production
    • Product Visualization Services
    • VR AR and Mixed Reality
    • Web Based Virtual Experiences
    • Storyboarding and Animatics Production
    • 360 Film Making
    • Creative Consultancy
  • ABOUT
  • CONTACT US
  • BLOG
  • JOIN THE TEAM
+44 (0)207 042 9994

Blog

Tim Hortons Products for their social christmas campaign

Tim Hortons 2021 Social Christmas Campaign

 0  Comments
24 Feb 2022 / by imaginar

Christmas came early for us in 2021 when we were asked to help on a quick turnaround project for our friends at Taxi and their client ‘Tim Hortons’. 

Sometimes it’s the small projects that give you that warm fuzzy feeling when you’re creating them, and this was one of our favourites from last year. This small social media campaign enabled us to bring together three of our favourite mediums (which doesn’t often happen) where we got to play with 2D animation applied into a 3D modelled, animated and rendered scene which we then took into Augmented Reality all wrapped up as one Digital Social Media Tool Kit.

'Digital Tool Kit' List of deliverables

6 x Hi res digital CG rendered images

6 x 2D animated vector animations

7 x 10” CG animated video various formats and proportions (English Language)

7 x 10” CG animated video various formats and proportions (French Language)

1 x Custom made Christmas audio track 

2 x Spark AR Facebook / Instagram filter

What We Did

We created a very simple social media campaign featuring ‘Tim Hortons’ new Christmas packaging design that they were using for 2021, featuring cute Christmas graphics which were designed to be printed on their takeaway cups, delivery bags and doughnut boxes. 

 

We were given pretty much free rein to get creative, so we came up with a simple animated story/scenario where each of the characters subtly and playfully interacted with each other across the surfaces of the 3D objects which were lined up in camera. 

We created simple 2D animated graphics which could be used as stand-alone animated website banner or additionally applied as an animated texture map which we added into our animated 3d scene onto the textured surfaces of the objects. 

We then rendered out 3d camera moves whilst the 2D animated graphics played on the surfaces of the objects. 

We brought this all together with a custom-made Christmas themed backing track which completed the 10” animation which the client used across all social media platforms.

We really loved the concept of these cute 2d animated characters so we decided to see what else we could do with them and there was only one other option and that was to somehow get the campaign into Social AR.

So, we developed a simple social media AR deployment utilising Facebook/Instagram’s Spark Studio, creating a ‘Snapchat’ type filter which allowed the user to transpose some of the animated 2D Christmas characters on their own faces with some fun interactions they could activate via their phone.

I hope you enjoyed what we created and we hope that it gives you some inspiration for how you can use a similar approach for your own product or service.

By designing a unique ‘Social Media Digital Tool Kit’ toolkit it enables you to connect more deeply with your customers online, whilst getting leverage on your initial digital asset creation, making the investment in your content work harder and smarter for you, across multiple platforms.

To find out more how we can make high quality content that will work across multiple digital platforms and connect more your customers then feel free to contact us on 0207 042 9994 or info@imaginar.co.uk and tell us about your product or service.

Useful Links

Spark AR Studio

Types Of Immersive Media

Digital Tool kits

Product Renders

CG Animation

Animated Video Ads

GO BACK

Categories

  • All Posts
  • Awards
  • Case Studies
  • Creative Consultancy
  • Latest News
  • Recent Projects
  • Styles
  • The Creative Warrior Mindset
  • What We Like

Recent Posts

  • HI3 AWARD WINNER!!!
  • MetaHuman Real Time Facial Model Animation Demo State of Unreal 2023
  • Imaginar 2022: A Year In Review
  • The Wonder Of CGI Liquids And Fluid Simulation
  • Creating Photorealistic 3D Product Renders For Your Marketing

Subscribe to our blog

Loading

Creative Coaching

ARE YOU LOOKING FOR HELP WITH A PROJECT?

The Imaginar team are ready to help you. Whether it’s an initial idea that you need advice on, or a detailed brief that you would like a quote for, our team are on hand to discuss your unique requirements and find the perfect solution for you. Complete the contact form with your details or schedule a call.

SCHEDULE A CALL
imaginar logo

Somerset House, South Wing, Strand, London WC2R 1LA

info@imaginar.co.uk

+44 (0)207 042 9994

Facebook Twitter Youtube Instagram Pinterest Vimeo Linkedin

Copyright @ 2023 Imaginar. All rights reserved.
Privacy Policy  |  Terms & Conditions  |  Cookie Policy(UK)

Manage Cookie Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behaviour or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
View preferences
{title} {title} {title}

SEARCH OUR WEBSITE

SEARCH OUR WORK

360 VIDEO
3D PREVIZ
ADVERTISING
ANIMALS
ANIMATION
ARCHITECTURE
ATTRACTIONS
AUTOMOTIVE
AUGMENTED REALITY
BEAUTY
BOTTLES
BUSINESS
CG ILLUSTRATION
CHARACTER
DOOH
ENVIRONMENTS
FOOD/DRINK
IMMERSIVE EXPERIENCE
INTERIORS
LETTERING
LIQUIDS
LIVE ACTION
MEDICAL
MOTION GRAPHICS
PHOTOGRAPHY
PRODUCTS
RETAIL
RETOUCHING
SHOWREELS
TRANSPORT
TV COMMERCIALS
VIDEO GAME
VIRTUAL REALITY