Imaginar
  • HOME
  • PORTFOLIO
  • SERVICES
    • 3D/CGI Animation
    • CGI Visuals
    • 2D Animation And Motion Graphics
    • VR AR and Mixed Reality
    • Storyboarding and Animatics
    • 360 Film Making
    • Creative Consultancy
  • ABOUT
  • CONTACT
  • BLOG
Close

+44 (0)207 042 9994

Blog

Drum Award Winning B2B Marketing Campaign

 0  Comments
23 May 2019 / by imaginar

We are happy to announce that one of our agency partners has picked up an award at the 2019 Drum Awards for best B2B Integrated Marketing Campaign. 

Drum B2B Marketing Awards

For our part, we were instructed to produce a variety of CGI visuals to complement the campaign which involved designing bespoke industrial conveyors that would symbolise specific values at the heart of the campaign and be transporting different food and beverage items.  These included; infinity, sustainability,  reliability, connectivity, integrity and certainty.

For the 6 key visuals the conveyors were set within a production environment and included various machinery, equipment and operators. 

 

The visuals were created in an optimum format of 10k resolution allowing the client to use them across a wide variety of printed media, web applications and large format media for exhibitions. 

The project also extended to include additional visuals displaying a number of alternative food items on the conveyors and various angles of the scenes. 

CGI Infinity Conveyor Belt
CGI Spanner Conveyor Blet
CGI Sustainability Conveyor Belt

Finally we produced a short animation incorporating all of the 6 key visuals which was integrated into a marketing film.

The campaign resulted in the Agency’s Client smashing targets and driving double digit growth across the business. 

Share on FacebookShare on TwitterShare on Linkedin
GO BACK

Categories

  • All Posts
  • Awards
  • Case Studies
  • Creative Consultancy
  • Latest News
  • Recent Projects
  • Styles
  • Take 5
  • The Creative Warrior Mindset
  • What We Like

Recent Posts

  • Cadbury OYM Campaign
  • Digital Mash Ups
  • ‘Merry Christmas from Imaginar’
  • 360 and the Creed kid
  • Imaginar VFX Showreel

Subscribe to our blog

Loading

Creative Coaching

info@imaginar.co.uk+44 207 042 9994

Somerset House, South Wing, Strand, London WC2R 1LA

Copyright © 2019 Imaginar. All rights reserved.
Privacy Policy | Terms of Services