2D Animation Production and Motion Graphics Production For Businesses, Brands And Agencies

Motion graphics combine various graphic elements to create a visually appealing and dynamic video. Motion graphics can be used for a variety of purposes, from advertising and marketing to educational and informational videos.
Some of the most popular techniques used in motion graphics include animation, typography, and videography. By combining these elements, motion graphics artists can create stunning videos that grab attention and communicate messages effectively.
Motion Graphics are often used to create title sequences, interstitials, and commercials and can be created using a variety of software programs such as Adobe After Effects, Moho Pro and Blender.

2D Animation is the process of creating moving images by bringing static drawings or objects to life on a screen. Animators use a variety of software programs to create their work, often starting with hand-drawn images that are scanned into the computer and then manipulated using vector-based software programs like Adobe Animate and Toon Boom Harmony.
While 3D animation has become increasingly popular in recent years, there is still a strong demand for 2D animation, especially for television cartoons and web-based content. Many animators specialize in one particular type of animation, such as character animation or stop motion.
2D animation has been around for centuries, dating back to early forms of shadow puppetry. In recent years, 2D animation has seen a resurgence in popularity, thanks to advances in technology that have made it easier than ever to create high-quality animations.

2D animation is the process of creating animated images on a two-dimensional plane, while motion graphics are animations created to look like they are moving on a two-dimensional plane. The main difference between the two is that 2D animation is created by hand-drawing or digitalizing each frame of the animation, while motion graphics are computer-generated. Additionally, 2D animation often has a more traditional cartoon look, while motion graphics can be more experimental and avant-garde.

The 10 primary types of Motion Graphics Production are:

1. Kinetic Typography is a form of animation that uses moving text to convey a message or tell a story. It is often used in film and video productions, as well as in advertising and online videos. Kinetic typography can be used to add visual interest to a production, or to emphasize certain words or phrases. It can also be used to create a sense of movement, or to add humour or drama to a scene.

2. Data visualization - By combining data with motion graphics, it is possible to create visualizations that are both informative and visually appealing.

   Motion graphics can be used to highlight trends or patterns in the data, or to show relationships between different data sets. When used effectively, motion graphics can help viewers understand complex data quickly and easily.

3. Character Animation involves the creation of digital characters that are designed to move onscreen. This type of animation is often used in advertising and marketing campaigns, as well as in video games and movies. To create a motion graphics character animation, artists first create the character’s design, which includes the character’s appearance, personality, and movements. Then, using a computer program, the character s actions are matched to the sound track. The process is similar to creating a puppet show in which actors control marionettes by pulling strings. In motion graphics animation, however, artists use computers to create and manipulate design elements rather than physical objects.

4. Title Sequences are a series of animated graphic elements that are displayed in order to introduce a television program, film, or video game. The title sequence usually includes the show's title and credits, and often features other graphic elements such as logos, images, and footage from the show. 

   The purpose of a motion graphics title sequence is to set the tone and mood of the show, and to introduce the viewer to the show's characters, setting, and premise.

5. Lower Thirds are a type of motion graphic that is typically used to identify someone on screen, usually through the use of text. The text is usually placed in the lower third of the frame, hence the name. Lower thirds can be used for a variety of purposes, such as identifying a speaker in a documentary or providing additional information about a character in a film. In recent years, lower thirds have become increasingly popular as a way to add visual interest and excitement to otherwise static images.
6. Transitions are elements added to a video in order to create a sense of movement or change. Transitions can be used to indicate a passage of time, a change in location, or a change in perspective. They can also be used to emphasize a certain element in the video or to create a more visually interesting video. There are two types of transitions used to create a sense of movement. There are many types of motion graphics transitions, each with its own unique purpose. Some of the most common types are cuts, wipes, and dissolves and can be created using software such as adobe after effects.
7. Animated Logos use animation and graphics to create a moving image. This type of logo is often used for brands that want to create a more modern and dynamic look. Motion graphics logos can be created using a variety of different software programs, such as Adobe After Effects or Apple Motion.
8. Image Animation is the process of creating moving images through the use of computer-generated graphics. This can be done through a variety of methods, such as frame-by-frame animation, interpolated rotoscoping, and more. The end result is an animated image that can be used for a variety of purposes, such as commercials, movies, video games, and more.
9. Motion Graphics Backgrounds are digital animations that are often used to create visual effects for websites, video games, and movies. They can be created using various software programs, such as Adobe After Effects, Blender, and Cinema 4D. Motion graphics backgrounds can include simple geometric shapes and patterns, or more complex 3D animations. They can add visual interest and depth to a video, and can be used to create a specific mood or atmosphere.
10. Compositing In motion graphics is where various graphic elements are combined into a single image. This can be done through the use of software, such as Adobe After Effects, which allows for the creation of complex visual effects. By combining different elements, such as text, images, and video, motion graphics compositors can create unique and engaging visuals.

The 10 most common types of 2D Animation Production are:

1. Traditional Animation/Cel Animation is a type of hand-drawn animation in which each frame is drawn on a separate sheet of transparent celluloid. The first step in creating a cel animation is to create the storyboard, which is a series of sketches that show the sequence of the action. Next, the animator creates the keyframes, which are the important frames that define the action and the character's poses. These keyframes are then drawn on cels and placed over a background image. The traditional cel animation process was replaced by a digital process in the 1990s. In this new process, the animator draws his characters and action on a computer instead of drawing them on cels.
2. Stop-Motion Animation is a technique used to create an illusion of movement by displaying a series of static images in quick succession. The effect is created by photographing objects in a variety of positions and then stringing the images together to create the appearance of movement.
   This technique has been used for centuries to create a variety of effects, ranging from simple optical illusions to more complex animations.
3. Hand-Drawn Animation is a traditional form of animation that involves drawing each frame by hand. This type of animation is often considered to be more labour-intensive and time-consuming than other methods, such as computer-generated animation. However, hand-drawn animation can produce results that are more expressive and unique than those produced by other methods.
4. Digital 2D Animation is the process of creating animated images and graphics using two-dimensional computerized graphic tools. This type of animation is often used to create video games, movies, and television shows. The process of digital 2D animation typically involves creating individual images or frames, which are then strung together to create a sequence. This sequence can be played back at various speeds to create the illusion of movement.
5. Vector-Based Animation is a type of computer animation that uses vector graphics to represent the images in the animation. Vector graphics are images that are created using mathematical equations to define the lines and shapes. This means that they can be resized without losing any quality. This makes vector-based animation well suited for creating animations that need to be resized, such as those for web or mobile devices.
6. Flash Animation is a type of animation that uses vector and raster graphics. Vector graphics are created using points, lines, and curves, while raster graphics are made up of pixels. Flash animations can be created using either method, but most animators prefer to use vector graphics because they result in a smoother animation.
7. Cutout Animation is a form of stop-motion animation in which flat characters, props and backgrounds are created and moved on a flat surface. The animator creates a series of images, each slightly different from the one before, which when played in succession create the illusion of movement.
8. Claymation is a technique that uses clay figures to create stop-motion animation. The figures are carefully sculpted and then photographed frame by frame. This creates the illusion of movement when the finished film is played back.
   Claymation is a versatile technique that can be used to create a wide range of animation styles, from whimsical and humorous to dark and sinister. It is often used for commercials, music videos, and short films.
9. Ink and Paint Animation is a traditional form of animation where each frame is hand-drawn and then painted. This type of animation is often associated with older, classic cartoons. Ink and paint animation can be time-consuming and labour-intensive, but it can also create a unique look and feel that is different from other types of animation.
10. Rotoscoping is a process in which an animator traces over live-action footage frame by frame to create a realistic animation. The animator often uses a lightbox to help them see the live-action footage clearly while they trace it. Rotoscoping can be used to create both traditional hand-drawn animations and computer-generated animations

Here are 10 of the most popular uses for Motion Graphics Production:

1. Video Intro - A Motion Graphics Video Intro is a short video clip that is typically used to introduce a brand or company. The video usually contains some basic information about the company, such as its mission or values, and may also include some visuals. Motion Graphics are often used in these videos to add interest and make the information more engaging.
2. Product Demo - A Motion Graphics Product Demo is a presentation of how a product or service can be used. It can be used to show potential customers what the product is capable of, or to educate users on how to use the product. A motion graphics product demo typically includes a voice-over narration, music, and sound effects, as well as various visual elements such as text, images, and video footage.
3. Testimonial - A Motion Graphics Testimonial is a type of video that uses animation and graphics to tell a story or promote a product. These videos can be used to increase brand awareness, educate customers, or simply entertain viewers. Motion Graphics Testimonials are often used by businesses to showcase customer testimonials in an engaging and visually appealing way. This type of video can be an effective marketing tool, as it allows businesses to connect with their audience on a more personal level.
4. Event Recap - A Motion Graphics Event Recap video is a type of video that uses graphics and animation to summarise and highlight the key points of an event. They are often used by businesses and organisations to communicate the key takeaways from a conference or seminar, and can be distributed online or through social media channels.
5. How-To - A how-to video created with Motion Graphics is a video that uses animations to show how to do something. This can be used to explain a concept or process, or to show how to use a product. The addition of animated graphics, text and transitions helps to engage the user and help them understand how-to-do something in a more relatable way.
6. Explainer - An Explainer Video is a type of video that is used to explain a complex concept or topic in a simple and easy to understand way. This type of video is often used by businesses and organizations to explain their products, services, or ideas in a short and concise manner. Motion Graphics are often used in explainer videos to help illustrate the points being made and to make the concepts being explained more visually appealing.

7. Animated Infographic - Animated Infographics are a popular way to engage viewers and communicate information in a visually appealing way. Motion Graphics can add an extra layer of interest and visual interest to an infographic, making it more likely to capture and hold viewer attention. When used effectively, Animated Infographics can be a powerful tool for communicating complex information in a way that is both engaging and easy to understand.

8. Brand Storytelling - When used for brand storytelling, Motion Graphics are a powerful tool that can help communicate messages and engage audiences. By using moving images and sound, motion graphics can tell stories in ways that static images and text cannot. Additionally, motion graphics can be used to create an emotional connection with viewers, which can ultimately lead to increased brand loyalty.
9. News - Motion Graphics are becoming increasingly popular in the news industry as a way to add visual interest and intrigue to stories. Often used in conjunction with video, motion graphics can help to tell a story in a more engaging and dynamic way. When used correctly, they can add an extra layer of information and context that can help viewers to better understand the story.

10. Advertising - Motion Graphics can be a great way to convey a message without being overly obvious. Unlike other forms of media, they allow brands to engage in storytelling, which can help them to resonate with consumers on an emotional level.

2D animation has a variety of uses that ranges from entertainment to education. Here are 8 of the most popular uses for 2D Animation:

1. Movies and Television Shows - This is one of the most popular uses of 2D animation which dates back to the early days of Disney. It is a great way of telling a story, and children love animation as it captures their imagination. It is often used in feature length cartoon movies or children's cartoon series.
2. Animated Explainer Videos - 2D Explainer Animations are a popular way to explain concepts and ideas in a more visually interesting way than traditional live-action video or still images. They often take the form of an animated lead character who will walk you through the animation and explain the benefits and uses of the product or service. They can also be used to explain a product by breaking it down in to elements and describing them with animated text and graphics.
3. Education and Training Videos - 2D animation is often used to create educational and training videos, especially when a 3D video would be too expensive or time-consuming to produce. Like explainer videos they often have a lead character who walks the student through the training and also animation is sometimes used to supplement other media such as film.
4. Animated Adverts - 2D Animation is widely used to create advertisements for products and services. These can comprise of simple visualizations of a product or something more fun and engaging which may involve dramatization like a bottle popping or characters interacting with the product.
5. Video Games - 2D Animation is often used for video games. With more and more people playing games on their mobile 2D animation has a lot less of a strain on mobile capabilities than 3D animation, and is a popular choice with many game developers designing for mobile format. Games can range from strategy to shoot-em-ups.
6. Interactive Video - Technology has enabled video to become more interactive over recent years and many influencers turn to 2D animation to make their videos more compelling.  It can add an extra layer of interaction to a video through funky pop ups or animated characters.
7. Social Media - 2D Animation is a popular choice for social media ads as it is relatively quick and inexpensive to make. It is often used for short adverts around 10 seconds to 30 seconds that are designed to have an immediate impact when they pop up in a consumers feed. They often have a playful or humorous tone.

8. DOOH - 2D Animation for Digital Out of Home (DOOH) is becoming increasingly popular. With more and more Out of Home digital displays appearing, such as digital billboards, digital displays on bus stops, and even digital displays on Taxi's advertisers often only have a limited time to capture their audiences attention, and a well thought out 2D animation is often a go to for many creatives.