Cocio/Pucko wanted to create a cross platform media campaign which comprised of a set of high quality ‘Point Of Sale’ CG images as well as creating an animated version of the 3D model, capturing the specific characteristic of the liquid explosion they wanted to create coming out of the top of the product that would be used on social media platforms liked facebook and Instagram as well as featuring on additional internet marketing platforms.
We created a 100% accurate CG replica of the clients product giving us the opportunity to use our bespoke ‘photogrammetry rig’ that we have recently created which allowed us to create and render the bottle in any position whilst also allowing us to switch out label designs and lid colours.
For the liquid splash we had to sculpt a bespoke liquid shape which we achieved by using a mixture of liquid simulation combined with hand keyframe animation to come up with the desired shape of the unique splash design.
We worked in 3DS Max and created the liquid splash using real flow which was then baked and then manipulated again by hand within the timeline editor of 3DS max, finally rendering the 10k square images and animation using Corona Renderer, compositing the render passes back together in Adobe After Effects.
Hi res final rendered images before final composite
For more information about the project, our custom ‘Hyper Real’ Photogrammetry scanning facilities, or just ideas of how we can help you with your own product virtualisation and deployments then please feel free to contact us and we would be happy to help find a solution for you.