It is becoming increasingly widely known that video-based marketing is currently among the most powerful tools you can use to promote your brand or product. With statistics showing that the number of digital video viewers is expected to reach 3.5 billion by 2023, it’s a versatile strategy that is also highly rewarding. By conveying your brand or product story via an animated video ad, you can deliver your message even more effectively and memorably as it entertains at the same time.
With animation video advertising, there are no limits to what you can create. You can let your imagination run wild and create anything you want, without having to worry about the restrictions of the real world. This is a great way to engage your audience and get them excited about your product or service.
With Christmas and Holiday product launches just around the corner, there is no better time to enhance the connection with your audience with animated product launch videos, explainer videos or even commercial animated videos. And now is the time to start commissioning your chosen product animation agency to create the best animated video ads.
Furthermore, why not take advantage of one of our ‘digital media toolkits’ or ‘social media toolkits’ along with our product animation videos which offer brands a fully flexible wrap-around solution to further boost your Christmas marketing campaigns?
Our Toolkits offer a variety of additional resources that can be combined together, along with your animated video ad to not only further enhance your product marketing campaign but also maximise the return on investment in the CGI assets that you are creating.
Take a look at some of the modules that can be individually selected and built around your animated videos:
These can be in the form of individually created still CGI images of your product or, stills taken from your animation to further enhance your campaign across other platforms, and are a core module of a Social media toolkit or digital media toolkit. Whether you need images for print, web, digital or large format for out-of-home displays, our CGI Visuals team will produce CGI product images that grab attention and advertise your brand or product in a way that is sure to ‘WOW’ your audience.
Use 2D animation or motion graphics in your animation video advertising to stop your audience from scrolling past. When you add 2D animation and motion graphics to your videos, you give them an extra boost of excitement and information, whereby the information is more likely to be retained. Additionally, fun motion graphics can be overlayed on the product animation to bring the product to life and also be reused as standalone animated website banner ads. Our experienced team of 2D animators and motion graphics designers can help you create the best animated video ads for your brand or business.
A custom-made themed backing track can bring all of your images, graphics and animation video ads together and make them come to life and is an essential part of your digital media toolkit. By using our professional music producers, we can create a track that perfectly fits the mood and tone of your project. A custom audio track can add an extra level of polish and professionalism to your work. It can also help to engage viewers and keep them entertained throughout which is invaluable when combined with your social media toolkits. If you’re working on a project that has a lot of visual elements, a well-produced backing track can really tie everything together and make it more cohesive.
According to Animoto, 73% of consumers have been influenced by a brand’s social media presence when making purchasing decisions. Why not take your Christmas product animation video one step further this year with the use of Social AR? Through Facebook/Instagram’s Spark Studio we can create a ‘Snapchat’ type filter, for your social media toolkit, relating to your product or product animation video ads. This allows potential customers to enjoy fun interactions with your brand which they can activate via their phone, meanwhile, you are collecting valuable user preference information about your product or service.
Here at Imaginar, we can help you create a digital media toolkit or social media toolkit for your product, enabling you to inspire your audiences with your images, engage them with your animated videos and connect them with your experience all provided under one umbrella.
The holidays are a busy time for everyone, and that includes businesses. Many companies ramp up their advertising during the holiday season in order to take advantage of the increased spending that takes place. And with so many businesses competing for attention, it is important that your message stands out which is why we aim to provide you with the best animated video ads we can.
Our Animated videos are eye-catching and can help grab attention in a way that a traditional ad might not. They’re also versatile – you can use them to promote a sale, highlight a new product, or simply wish your customers a happy holiday season.
Here are some of the other benefits of using animation video services
Animation video advertising is a great way for brands to connect with customers on a personal level. It provides an excellent way to combine emotion with storytelling to create a narrative that will engage with your target audience on a deeper level and encourage customers to buy from you again and again. Our animation team has a wealth of experience in creating beautiful, engaging animations for our clients. Our creative team have worked with many different industries from luxury retail brands to e-commerce organisations.
Using animation video ads can increase sales by 144% according to Neil Patel from Uber Suggest. Whilst Wordstream reports that using videos on landing pages will increase conversions by 86%. The data is clear, whilst the written word still remains important, to really stand out from the crowd and stop people scrolling past, you need to create an eye-catching, thought-provoking, high-quality animated video. Combine this with a social media toolkit or digital media toolkit then you are sure to see your conversions increase even further.
Animated videos allow us to be creative with our products and audiences love creativity. With animation, you can push the boundaries of what is feasible in the ‘real world’ and create videos that will ‘WOW’ your audience. In a world where we have never been more interconnected via the likes of Social Media, this means that your audience is much more likely to share short videos with friends and family.
The best animated video ads are easy to understand. They can bring visual clarity which allows you to show customers the features of your products without having to rely on words. And when it comes to animation, no idea is unachievable. Using animation in your product video allows you to convey complex ideas or messages in an easy-to-understand way, that copy text and live action could not achieve.
You can’t always be there to help a customer, but with animation video advertising, you can show customers how to use your products. This helps them understand how your products work, so they can enjoy using them more and in turn, boosts credibility.
It’s not just your customers that love animated videos, so does Google’s algorithm. By including animated video ads on your website you will boost your SEO, meaning you will rank higher in searches. Not only this, but, the inclusion of videos on your site is likely to encourage visitors to stay in your sight for longer whilst they watch the content, which is another contributing factor to Google’s algorithm.
In conclusion, animation video ads are an engaging and powerful way to market your products. They can help you connect with your audience on a deeper level, deliver your brand message in a visually stunning way, increase your market reach and even simplify complex ideas.
Here at Imaginar, we use CGI animation to create videos that are both creative and eye-catching, and combined with a digital media toolkit or social media toolkit you can further enhance your product videos, which will also help you to maximise the potential of your product marketing campaign.
If you’re interested in creating an animated video ads for your business, or want to take your current animation video advertising to the next level, please get in touch today, and let us show you what we can do.