Virtual Reality And Immersive Experiences

“Experience is the most direct form of information”

We are now in a exciting time where we are looking for new disruptive technologies which are changing the way we think, communicate and entertain. We have been working with immersive media since the turn of the millennium, creating impossible, virtual environments across a number of medias and screen types. Our unique background in creating digital worlds means we blend technology and strategic thinking to deliver comprehensive experiences that bridge the gap between understanding and creation to offer a full suite of services which include virtual reality (VR), augmented reality (AR), mixed reality (MR), holographic projection and AI. Our experiences can be either linear, where you are transported into a virtual world and get to experience a predefined story or a fully interactive experience which we call ‘gamification’ where you can play or interact with the environment you are in. This ‘age of experience’ is a exciting time and space to be working with experiential media and we have the unique experience, capabilities and talent to truly make the impossible real!

Concept & Discovery

VR/AR/MR is a departure from anything you have previously created. We spend a lot of time working in the initial idea’s stage testing your idea in our ‘360 think tank’  Its only then we embark on a period of what we call ‘discovery’ where we carefully look into how we can physically implement that immersive idea and what tech we need to employ.


We cover the complete spectrum of creative and production services required to create a fully immersive experience. Our real time environments can be deployed as standard or stereoscopic renders all wrapped together in rich 360 sound design. Our aim is to create the impossible and push the boundaries of how believable we can make the experience feel.


You can have killer immersive content but that’s not enough, VR/AR/MR are all completely reliant on tech and this is why we can work with you to secure the correct kit that you need to completely immerse your audience.  We have teams of designers and technicians from all areas which are on hand to help with the physical installation should you require this

What we do

We work with industry leading hardware and software companies such as, Oculus Rift, HTC Vive, Microsoft Holo lens, Samsung GEARVR, Google Daydream, Unreal Engine, Unity and Magic leap technologies to create mind blowing experiences. We will work closely with you to establish and advise on the whole production from initial concept design, consultancy and discovery stages, continuing through to actual production and final deployment of hardware supply if required.

Imaginar’s unique setup enables you to keep the entire production process under one roof and our talented team of producers, directors, artists, creatives, animators, developers, imagineers, DOP’s, 360 camera operators and technicians are on hand to help every step of the way ensuring a successful production.

The types of immersive media we can create for you are:

Virtual Reality (linear, interactive and either mobile or PC driven)

Augmented Reality

Mixed Reality

Holographic Projection

Complete 4D experiences

360 live action video

360 pre-rendered photo real CG images and animated movies.

For any information on how we work or if you would like to discuss a project with us please don’t hesitate to contact us on +44(0)207 0429994


TARGUS AR Future Retail APP

View More

Hilti Graduate 360 Video ‘Disaster Recovery’

View More

VR Showreel

View More

Colosse Animated VR Experience

View More

Barclays Interactive Zone Explainer Video

View More

Barclays VR Interactive Experience

View More