Create and share unique augmented reality experiences that reach the billions of people using Facebook and Instagrams family of apps and devices. Its easy to use quick to create, it’s the perfect way to connect with your audience in brand new innovative ways.

Augmented Reality is uncovering new layers of communication, meaning and emotional attachment in our daily lives. It has been record that in 2019 more than 1 billion people  have used AR experiences powered by Facebook SPARK AR platform alone, with literally hundreds of millions using AR each month via Facebook, messenger and Instagram and with the continual advancements of the ‘Click to Buy’ functionality they are fundamentally transforming the way we shop and view products in a virtual way in a connected and entertaining medium.

Brands have slowly started to dabble in this technology which present a solution to a problem of finding new emotional connections with their customers, what better way could there be by allowing personalisation whilst interacting with a memorable experience.

AR being has been labelled as the fourth and next major disruptor after the PC, Web, Mobile which means we all need to take this technology seriously and harness the power of interactive virtual marketing.

We have been working within the immersive technology industry for a number of years now and have had the opportunity to create some extraordinary experiences across multiple platforms however we have not yet found an easy accessible platform to help brand clients to dip their toes into AR until now.  We believe that SPAK AR presents itself as a valuable additional format to your to include in your digital marketing package along side rendered imagery and animated video content and now Accessible interactive AR.

SPARK AR has been created to allow for a variety of experience creations which can be triggered by a variety of automated target tracking options which means you can explore creating some unique innovative experiences ranging from large scale environment take overs in the form of ‘Plane Tracking’ or more intimate experiences including facial tracking, product launches supported by Marker based tracking and gamification via Hand and Face tracking.

We have been incorporating SPARK AR into our digital CGI tool kits for the last few months now.  These tool kits are allowing us to cover all bases from Print based imagery to animated videos for social media and broadcast TV through and finally to Augment reality and Virtual reality interactive experiences.  We found that incorporating Facebooks low lever SPARK AR into our clients  below the line digital campaigns  has proven to be a good way for clients to take their step into new interactive formats that is set to disrupt how brands advertise and connect with client in the very near future.

We wanted to share with you a recent project that we have created where we evolved the original content request to incorporate SAPRK AR  into the digital marketing tool kit to link up a full suite of Social Media marketing tools which are now available to advertisers and brands. Here you can see visual examples of how we create the base 3d models of our clients product which we deployed as  ‘Point of Sale’ Hi res imagery’, On-line animated video for Instagram and amplified the contents reach by making a Real Time Interactive 3D version in the form of SPARK AR for both Facebook and Instagram to be used on mobile devices.