Spark AR

Create and share unique augmented reality experiences that reach the billions of people using Facebook and Instagram family of apps and devices. Easy to use quick to create, it’s the perfect way to connect with your audience in a brand new way.

Spark AR

Create and share unique augmented reality experiences that reach the billions of people using Facebook and Instagrams family of apps and devices. Its easy to use quick to create, it’s the perfect way to connect with your audience in brand new innovative ways.

Facebook and Instagram Augmented Reality Experiences

Augmented Reality is uncovering new layers of communication, meaning and emotional attachment in our daily lives. It has been record that in 2019 more than 1 billion people  have used AR experiences powered by Facebook SPARK AR platform alone, with literally hundreds of millions using AR each month via Facebook, messenger and Instagram and with the continual advancements of the ‘Click to Buy’ functionality they are fundamentally transforming the way we shop and view products in a virtual way in a connected and entertaining medium.

Brands have slowly started to dabble in this technology which present a solution to a problem of finding new emotional connections with their customers, what better way could there be by allowing personalisation whilst interacting with a memorable experience.

 

AR being has been labelled as the fourth and next major disruptor after the PC, Web, Mobile which means we all need to take this technology seriously and harness the power of interactive virtual marketing.

 

We have been working within the immersive technology industry for a number of years now and have had the opportunity to create some extraordinary experiences across multiple platforms however we have not yet found an easy accessible platform to help brand clients to dip their toes into AR until now.  We believe that SPAK AR presents itself as a valuable additional format to your to include in your digital marketing package along side rendered imagery and animated video content and now Accessible interactive AR.

Facebook and Instagram Augmented Reality Experiences

Augmented Reality is uncovering new layers of communication, meaning and emotional attachment in our daily lives. It has been record that in 2019 more than 1 billion people  have used AR experiences powered by Facebook SPARK AR platform alone, with literally hundreds of millions using AR each month via Facebook, messenger and Instagram and with the continual advancements of the ‘Click to Buy’ functionality they are fundamentally transforming the way we shop and view products in a virtual way in a connected and entertaining medium.

Brands have slowly started to dabble in this technology which present a solution to a problem of finding new emotional connections with their customers, what better way could there be by allowing personalisation whilst interacting with a memorable experience.

 

AR being has been labelled as the 4th major disruptor after the PC, the Web, Mobile and now Augmented Reality which means we all need to take this technology seriously and harnessing the power of virtual products and interactive messaging.

 

We have been working with immersive technology for a number of years now and have had the opportunity to create some extraordinary experiences however we have never found that up until now a easy access platform to help brand clients dip their toes into AR.

 

We believe that SPAK AR is a valuable additional to your digital tool kit when working in CGI as it sits comfortably along site rendered imagery , animated video and now Accessible AR.

Spark AR Tracking Types

SPARK AR has been created to allow for a variety of experience creations which can be triggered by a variety of automated target tracking options which means you can explore creating some unique innovative experiences ranging from large scale environment take overs in the form of ‘Plane Tracking’ or more intimate experiences including facial tracking, product launches supported by Marker based tracking and gamification via Hand and Face tracking.

Spark AR Tracking Types

SPARK AR has been created to allow for a variety of experience creations which can be triggered by a variety of automated target tracking options which means you can explore creating some unique innovative experiences ranging from large scale environment take overs in the form of ‘Plane Tracking’ or more intimate experiences including facial tracking, product launches supported by Marker based tracking and gamification via Hand and Face tracking.

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Marker Tracking

-Registering A image as a marker
-Overlaying 3D or 2D content on the target
-Animated content as FBX or internal animation
--Object interactions as: Tap, Pinch, Rotate, Pan
-More accurate anchors with a marker experience

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Face Tracking

-Understanding the face actions and using them as triggers (Kiss, Blink, Smile, etc)
-Understanding the face landmarks and using them as markers (Eyes, Chin, Nose, Cheeks, etc)
-Painting and adding images and animation over the face
-Connecting 3D object with your face

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Hand Tracking

-Detecting a hand in front of the camera
-Detecting only the position
-Anchoring objects in hand
-No interactions so far

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Plane Tracking

-Registering any plane as a target
-Overlaying 3D or 2D content on the target
-Animated content as FBX or internal animation
-Object interactions (Tap, Pinch, Rotate, Pan)
-The environment becomes your medium

Digital CGI Tool Kits

We have been incorporating SPARK AR into our digital CGI tool kits for the last few months now.  These tool kits are allowing us to cover all bases from Print based imagery to animated videos for social media and broadcast TV through and finally to Augment reality and Virtual reality interactive experiences.  We found that incorporating Facebooks low lever SPARK AR into our clients  below the line digital campaigns  has proven to be a good way for clients to take their step into new interactive formats that is set to disrupt how brands advertise and connect with client in the very near future.

Digital CGI Tool Kits

We have been incorporating SPARK AR into our digital CGI tool kits for the last few months now.  These tool kits are allowing us to cover all bases from Print based imagery to animated videos for social media and broadcast TV through and finally to Augment reality and Virtual reality interactive experiences.  We found that incorporating Facebooks low lever SPARK AR into our clients  below the line digital campaigns  has proven to be a good way for clients to take their step into new interactive formats that is set to disrupt how brands advertise and connect with client in the very near future.

'Cocio' Tool Kit Sample

We wanted to share with you a recent project that we have created where we evolved the original content request to incorporate SAPRK AR  into the digital marketing tool kit to link up a full suite of Social Media marketing tools which are now available to advertisers and brands. Here you can see visual examples of how we create the base 3d models of our clients product which we deployed as  ‘Point of Sale’ Hi res imagery’, On-line animated video for Instagram and amplified the contents reach by making a Real Time Interactive 3D version in the form of SPARK AR for both Facebook and Instagram to be used on mobile devices.

'Cocio' Tool Kit Sample

We wanted to share with you initial introduction to a recent project we have created where we evolved the original content to incorporate a brand new innovative Social Media marketing format in the form of SPARK AR which is produced by Facebook and Instagram. Here you can see visual examples of how we create the base 3d models of our clients product which we deployed as  ‘Point of Sale’ Hi res imagery’, On-line animated video for Instagram and Real Time interactive 3d in the form of SPARK AR for both Facebook and Instagram to be used on mobile phones.

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We wanted to share with you a initial introduction on how to use SPARK AR by Facebook as part of your Digital media deployment. We took the opportunity on a recent project that we created for Danish brand ‘Cocio’ to extend the original content deliverable of print and animation based media formats,  to incorporate Facebooks  […]

DO YOU HAVE AN EXCITING PROJECT COMING UP?

The Imaginar team are ready to help you. Whether it’s an initial idea that you need advice on creating, or a detailed brief that you would like a quote for, our team are on hand to discuss your unique requirements and find the perfect solution for you.

Contact us

We’d love to hear from you

DO YOU HAVE AN EXCITING PROJECT COMING UP?

The Imaginar team are ready to help you. Whether it’s an initial idea that you need advice on creating, or a detailed brief that you would like a quote for, our team are on hand to discuss your unique requirements and find the perfect solution for you.

Contact us

We’d love to hear from you